Post COVID: What should companies do next? 5 digital transformation strategies to adapt

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Last updated on 26/06/2022

In Vietnam, the COVID outbreak has subsided for the time being, and things appear to be returning to normal. However, many firms have shuttered or are striving to reopen. There are a variety of factors that have contributed to this unfortunate circumstance, but the most of them stem from a lack of digital transformation in these businesses. anything can be done online, including getting a cab, meals, or shopping, working, attending meetings, and even seeing the doctor. The pandemic has had a significant impact on the world’s digital transition. Most firms were aware of the use of technology prior to the pandemic, but they placed a higher priority on other concerns. As a result, when COVID emerged, only enterprises who leveraged technology and adapted to the digital age were able to survive the epidemic. What should businesses do now that the epidemic has passed? Find out the answer with 5 digital transformation strategies.

Investing in Technology

Investing in tech can be consider as one of the most important digital transformation strategies – backbone of digital transformation. After observing what occurred during the epidemic, every firm has realized and appreciated the value of technology. Many businesses have been able to adjust to technology advancements earlier than anticipated. The digital transformation of businesses has occurred 20 to 25 times more quickly than anticipated, according to McKinsey’s study. The respondents felt that they could do tasks 40 times faster than they could before COVID, namely in the area of remote working. Furthermore, it only took an average of 11 days for employees to do what was supposed to take a year.

#1 digital transformation strategies: Prioritize tech

#1 digital transformation strategy: Prioritizing tech

According to Ms. Dang Thanh Van, a strategic consultant from Thanhs, an event like COVID 19 will ultimately return, if not right away than later. In order to prevent undesirable results, businesses that wish to succeed and thrive should invest in and concentrate on digital transformation. According to the expert, technology is an investment that only has to be made once and will always be profitable.

When technology is invested correctly, it opens up a wealth of options for businesses to expand and flourish by attracting clients, making money, and controlling the market. As companies begin to embrace the benefits that technology has to offer, they have begun to understand and use this strategy.

Contactless service

Customers are seeking contactless service more and more these days, and businesses need to adapt if they want to stay competitive. Many businesses have been pushed to automate their processes as a result of the epidemic, which has greatly accelerated their digital transformation. The more labor that can be automated and improved via creativity, the safer it will be for consumers, and the less work that requires staff performance. Since it minimizes the amount of people needed to make a product and allows businesses to continue operating in spite of regulatory constraints, this digital transformation strategy has become quite popular and advantageous to the manufacturing sector.

#2 digital transformation strategy: Expanding contactless service

Improving Customer Experience

Additional platforms, such as apps for consumers to order goods and items, will be developed when companies decided to automate or change their system with technology. Companies should ensure that the platform is created in a fashion that is simple to use and understand, that a clear set of instructions is provided at the start for new clients, a portal where customers can directly contact with companies if they have some problems regarding the platform, and that the clients can use the platform. Additionally, business should routinely contact clients via emails or surveys to solicit input and learn how they can best serve them. With these steps, businesses will be able to maintain and improve the client experience without the need for in-person meetings or consultations.

#3 digital transformation strategies: Paying more attention to improving CX

#3 digital transformation strategy: Paying more attention to improving CX

Paying Attention to Employee Experience

Nevertheless, as the McKinsey study demonstrates, working remotely may be quite effective and advantageous for both the employer and the employees. However, since there will be less socializing than normal and occasionally the workers do not have enough equipment to complete their jobs since they are at home, it can have a big impact on the employee experience. Additionally, employers will struggle to comprehend how businesses operate since they will need to adjust the system and adapt to the new way of life. If these things happen, it will be incredibly risky for the businesses since there may not be any motivation on the part of the workers, which will lead to decreased production and negative effects on the businesses. Investing to this EX is one of crucial digital transformation strategies which can help firm retain the employee in post-covid when it is known as a sensitive period for new changes. 

#4 digital transformation strategies: Creating a holistic employee journey

#4 digital transformation strategy: Creating a holistic employee journey

Companies should have a platform where they can communicate with their staff members directly, checking in with them, finding out if they have any needs related to their jobs, and meeting those needs. This is similar to how customers should be treated.  With these upgrades, businesses and people will operate at their peak levels.

Cybersecurity

Cybersecurity has emerged as a key component of the digital transformation as technological demand is rising faster than ever. Security for consumers and staff is a crucial feature that businesses offer while operating electronically or remotely. Therefore, planning for this digital transformation strategy is a smart decision  Additionally, since the discussion will be done virtually rather than in person, the security and protection of sensitive project information should be a key focus.

#5 digital transformation strategies: Strengthening cyber security

#5 digital transformation strategy: Strengthening cyber security

It is really advantageous for the scamming industry to operate remotely. It is quite simple for a cybersecurity breach to occur when a corporation doesn’t invest in cybersecurity. Scammers might utilize the information that has been exposed to con individuals out of free money. Globally, the number of reported frauds has climbed from 139 million to 266 million since the COVID outbreak, totalling a whopping 47.8 billion dollars, according to a report by the PAYPERS.

In order to avoid this hazardous problem, firms should invest in cybersecurity software such as Antivirus Program, Antispyware Program, Firewall that block unauthorized access to a network, and Virtual Private Network (VPN) which is used for secure remote access. With the help of all of this software, consumers and employees may operate without fear of fraud or cybersecurity breaches. Therefore, with all mentioned digital transformation strategies, companies can accelerate their transitional process quicker and safer. 

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